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Dallas TX, May 26th, 2023 – Industrial Refrigeration Pros, a renowned provider of cutting-edge refrigeration solutions, is pleased to announce the appointment of Alex Fernández as the Vice President of Integration. With over 10 years of experience as a Sales, Operations, and Customer Experience Executive, Alex brings a wealth of expertise in driving growth, implementing positive change management, and fostering collaboration across cross-functional teams.

As VP of Integration, Alex will play a pivotal role in aligning and optimizing operational processes at Industrial Refrigeration Pros. His extensive background in business transformations, lean-six-sigma procedures, and sales and operations management will be invaluable in streamlining operations and driving efficiencies across the organization.

Robert London, COO of Industrial Refrigeration Pros, expressed his enthusiasm for Alex’s appointment, stating, “We are thrilled to welcome Alex Fernández to our team as the Vice President of Integration. His impressive track record in leading organizations to achieve their highest revenue targets and implementing technology-driven strategies make him a valuable asset to our company. Alex’s ability to foster a growth-mindset culture and collaborate effectively with cross-functional teams aligns perfectly with our vision for future success.”

Throughout his career, Alex has demonstrated a strong commitment to driving operational excellence and enhancing customer success. In his previous role as Vice President of Sales-Operations and Training at Kay Properties and Investments LLC, he successfully implemented business strategies focused on technology and customer-centricity, resulting in improved operational efficiency and increased revenue generation. Alex’s introduction of Lean methodology and standardized sales processes significantly improved productivity and decision-making within the organization.

During his tenure as Director of Commercial Operations and Customer Success at CoolSys Commercial and Industrial Refrigeration, Alex excelled in implementing shared services platforms and optimizing national account management. His expertise in process improvement and project management led to enhanced productivity and efficiency through the implementation of API technology. Additionally, Alex established a remote call center and compliance team, elevating call handling time, error rates, and compliance performance.

Alex’s dedication to achieving corporate goals and driving sales excellence was evident in his earlier roles as Inside Sales Manager at WASH Multifamily Laundry Systems and Sales Manager at CarMax. His leadership and strategic acumen resulted in exceeding sales quotas, implementing successful training programs, and fostering strong relationships with clients.

Alex Fernández holds an MBA from Pepperdine University and a B.A. in International Relations. His certifications in real estate, artificial intelligence, lean-six-sigma, sales, and leadership exemplify his commitment to continuous learning and personal growth. Outside of work, Alex is a family-oriented individual, residing in Torrance, California, and finding joy in the outdoors, video games, and cooking. His multilingual abilities and open-minded and adventurous spirit make him an excellent addition to the Industrial Refrigeration Pros team.

With the appointment of Alex Fernández as Vice President of Integration, Industrial Refrigeration Pros solidifies its commitment to operational excellence and growth. Alex’s expertise and dedication to driving positive change will undoubtedly contribute to the continued success of the company.

About Industrial Refrigeration Pros: Industrial Refrigeration Pros is a leading provider of innovative and energy-efficient industrial refrigeration solutions for various industries. With a focus on excellence and cutting-edge technology, the company offers comprehensive design, installation, and maintenance services, delivering reliable and cost-effective refrigeration solutions to clients worldwide.

Media Contact: Katherine Bradley (469) 461-4100